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What Does Digital Channel Integration Look Like in 2016

August 10, 2016

Presented by Jarred Schremmer, RobbinsKersten Direct, and Kari Miller Willis, Franciscan Friars of the Atonement

It’s critical that your channel integration strategies adapt to the constantly evolving fundraising environment. Your digital communication strategies should be growing and evolving to take advantage of new ways to engage with donors and supporters. The same approaches that worked three years ago might not work today. Learn how to acquire and cultivate new relationships through integrated, optimized communication touch-points. Email Communication: Integrate and optimize your email program for both direct mail constituents and all other email addresses in your file. Identify the appropriate communication rhythm and messaging for your current email audience. Create segmentation strategies that build strong relationships and convert non-donors. Search Engine Marketing (SEM): Integrate Google Grant, Paid Media, and Mobile effectively.

1. Learn how your digital plan should evolve, and the metrics you need to monitor to develop successful strategies.

2. Learn how to increase engagement with constituents, building stronger relationships and higher-value donors.

3. Discover new, effective acquisition sources to build new audiences.

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Date and Time

August 10, 2016
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.-12:00 p.m. Pacific

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Members: $75
Nonmembers: $100

Registration Deadline: 48 hours prior to the start of the program

Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.

There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.

Register now

Print a flyer and registration form [PDF]

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Save Year Round: NCDC Member Discount Package

You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later! Purchase a package of webinars and save!

Four Webinar Package: $225 (save $75)

Eight Webinar Package: $450 (save $150)

Full Year Package (All 11 Webinars): $625 (save $200!)

Register for the Member Discount Package

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Presenter Biography

Jarred-SchremmerJarred Schremmer
Director of Digital Strategy
RobbinsKersten Direct
Richardson, TX 75080

Jarred is dedicated to providing quality strategy and support, and supperior results. Jarred is dedicated to providing quality strategy and support, and superior results for nonprofit clients seeking to advance their mission through the digital space and integrated direct response fundraising. Jarred has developed his fundraising expertise by working with and for many nonprofits across multiple channels.

For more than seven years, he has focused on digital media, helping nonprofit organizations expand their communication, acquisition, response and engagement. Jarred develops strategic campaigns and results-oriented programs with an emphasis on optimization and conversion.   

Kari Miller WillisKari Miller Willis
Executive Director
Franciscan Friars of the Atonement
Graymoor, NY

Kari Miller Willis has over 27 years experience in all aspects of fundraising, communications and not-for-profit organizational management.  She has launched or expanded fundraising programs for health care organizations; social services; child welfare agencies and catholic ministries.  As Executive Director of the Office of Mission Support for the Franciscan Friars of the Atonement (Graymoor) Ms. Willis is responsible for a $16.5 million integrated fundraising program of diverse direct mail campaigns, on-line giving, telemarketing, major/planned gifts, special events, grantwriting and benefactor services. She has been an adjunct professor for the State University of New York teaching fundraising as well as a presenter at numerous regional and national fundraising conferences. She has more than 10 years service on several non-profit boards, including currently serving on the NCDC Board of Directors.

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August 10, 2016
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