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Using Marketing Techniques to Build Donor Relationships: Demystifying Major Gifts

August 12, 2015

Presented by  George Ruotolo, Jr., CFRE, and Milissa S. Else, Ruotolo Associates, Inc.

The techniques that vendors to NCDC (and to all companies) use every day can be fruitfully applied to the cultivation and winning of Major Donors.

Learn how to succeed with your donors:

  • By listening to your prospective donor when you meet instead of talking
  • Ways to increase the success of your sales pitch
  • How to make the donor sell themselves on your idea

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Date and Time

August 12, 2015

2:00-3:00 p.m. Eastern

1:00-2:00 p.m. Central

Noon -1:00 p.m. Mountain

11:00 a.m.-12:00 p.m. Pacific

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Members: $75
Nonmembers: $100

Registration Deadline: 48 hours prior to the start of the program

Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.

There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.

Register now

Print a flyer and registration form [PDF]

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Save Year Round: NCDC Member Discount Package

You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later or pay and register now for the rest of the year. Purchase a package of webinars and save!

  • Four Webinar Package: $225 (save $75)
  • Eight Webinar Package: $450 (save $150)
  • Full Year Package (All 11 Webinars): $625 (save $200!)

Register for the Member Discount Package

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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About the Presenter

George Ruotolo, Jr., CFRE
Chairman and CEO
Ruotolo Associates, Inc.
Cresskill, NJ

George C. Ruotolo, Jr., counselor to non-profit organizations and institutions, has been a professional fundraising and public relations executive since 1973. Prior to establishing Ruotolo Associates, he served as vice president of a major PR fund raising firm and worked in investment banking. In 1979, sensing the need for a more contemporary approach to the challenges of present day fund raising, Mr. Ruotolo founded the firm that bears his name and his personal hallmark:  the commitment to high-level, hands-on professional service.

His expertise encompasses annual development, capital campaigns, planned giving, marketing and public relations programs for dioceses, churches, colleges, schools, hospitals, and social service organizations on local, regional, and national levels. He has worked closely with religious, corporate and civic leadership, administrators, board members, volunteers, and development officers in guiding them through successful fund raising programs.

Mr. Ruotolo has often been designated as a media spokesperson on key philanthropic issues impacting our society. He has appeared on CNBC Money Talk to discuss the state of philanthropy and to answer questions from call-in viewers.  He was also a panelist on Phil Donahue’s show on MSNBC to speak about the effects of the Catholic Church scandal on religious philanthropy. In 2008, he was interviewed by NPR (National Public Radio), CNBC, CNN and Worth Magazine on issues relevant to the economic downturn and their impact on philanthropy.

Recognized as an effective communicator and seminar leader, Mr. Ruotolo has addressed audiences on such timely issues as leadership, fund raising, development, marketing and public relations. His presentations include those made to the International Conference of the Association of Fundraising Professionals (AFP), the National Catholic Development Conference (NCDC), the National Catholic Educational Association (NCEA), and the Fund Raising Fundamentals Course held at Seton Hall University.  He has also been a guest lecturer at Baruch College and Columbia University.

Ruotolo Associates is a member firm of The Giving Institute, the hallmark of ethical fundraising.  Mr. Ruotolo has served as Chair of The Giving Institute, and is also a member of the board of the Giving USA Foundation, publishers of Giving USA (of which he is a former Chair).  He serves as Chair of the Ramapo College of New Jersey Board of Trustees, Mahwah, New Jersey.  In addition, he is a former board member of the Association of Fundraising Professionals (AFP).   Mr. Ruotolo is also the former Vice-Chair of the Non-Profit Advisory Council of the National Association of Corporate Directors (NACD).  He served for four years on the Board of Directors of the American Red Cross, Bergen-Hudson Chapter, Ridgewood, New Jersey, and was a founding member of the Ridgewood Educational Foundation.  Mr. Ruotolo is a member of the New Jersey Chapter of the AFP, and is a Certified Fund Raising Executive. He was awarded the 2005 Robert J. Smythe Outstanding Professional Fundraiser Award by the New Jersey Chapter of the AFP.  

Mr. Ruotolo graduated from Niagara University.  His undergraduate degree is in political science and communications with advance training through professional institutes. He resides in Cliffside Park, New Jersey, with his wife, Joanne, who is a nurse practitioner. They have three grown children.

Milissa S. Else
Vice President and Director, Church Division
Ruotolo Associates Inc.
Rutherford, NJ

Milissa S. Else has been a member of Ruotolo Associates Inc., NCDC Corporate Partner, since 1997 and has worked with a number of faith-based clients. Her experience in development and campaign management encompasses annual giving, major gifts, foundation and corporate research, grant writing, stewardship/donor recognition, special events, database management and strategic planning.

She has presented workshops on principles of moves management and managing major gift prospects at at NCDC’s National Conference, NCDC’s regional workshops and the CASE/NAIS Independent Schools Conference. She is a member of National Catholic Development Conference, International Catholic Stewardship Council, and the Association of Fundraising Professionals. In 2004, Milissa received the firm’s Tim Manning Culture of Excellence Award.

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August 12, 2015
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