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The Art and Science of Retaining Digital Donors

July 13, 2016

Presented by Steven Shattuck, Bloomerang

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.

This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Learning Outcomes:

Understand what makes online donors tick (their habits, patterns, likes and dislikes)

Learn how to formulate a retention strategy for online donors

Understand best practices in digital communications, including email gift

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Date and Time


July 13, 2016
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.-12:00 p.m. Pacific

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Registration


Fees:
Members: $75
Nonmembers: $100

Registration Deadline: 48 hours prior to the start of the program

Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.

There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.

Register now

Print a flyer and registration form [PDF]

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Save Year Round: NCDC Member Discount Package


You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later! Purchase a package of webinars and save!

Four Webinar Package: $225 (save $75)

Eight Webinar Package: $450 (save $150)

Full Year Package (All 11 Webinars): $625 (save $200!)

Register for the Member Discount Package

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Presenter Biography


Steven ShattuckSteve Shattuck
Vice President of Marketing
Bloomerang
Indianapolis, IN

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

Steven spent the first five years of his career at an integrated communications agency, producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA.

He honed his digital marketing skills at two Indianapolis tech firms before returning to the nonprofit sector as Bloomerang’s marketing lead. Steven curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector.

As a HubSpot Certified inbound marketer, Steven is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor and Business2Community.

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Details

Date:
July 13, 2016
Event Category: