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How to Re-engage a Mature Fundraising Program

October 18

Presented by Tom Gaffny, Tom Gaffny Consulting and Eric Constant, Catholic Extension

These days it seems like ‘grow’ is a four letter word when it comes to mature direct marketing fundraising programs. And this is a special challenge in the Catholic fundraising world. But there are ways the oldest and ‘flattest’ direct marketing program can become new and vibrant again – starting today. In this fast paced session you’ll see and hear how Catholic Extension has generated huge net revenue growth for their mature program by leveraging breakthrough strategies, insightful analytics, evolutionary testing and innovative creative approaches.

  • How to develop non-premium acquisition approaches that generate net revenue!
  • Compelling new ways to engage donors, and dramatically increase retention rates
  • 5 Test Findings that can supercharge your direct mail program

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Date and Time

October 18, 2017

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Presenter Biography

Eric Constant
Senior Director of Development
Catholic Extension
Chicago, IL

Eric Constant is Senior Director of Development at Catholic Extension.  Among his responsibilities are   strategic leadership and creative direction for the direct marketing and lead annual giving programs.  Under his supervision these programs have experienced substantial growth in money raised, new donors, and retention.  Eric also directs the areas of prospect research, analytics and moves management, donor services, and database administration.

Eric came to Catholic Extension in 2009 to establish the organization’s first prospect research operation.  In 2012 he assumed his current set of responsibilities.  Previously, he was Assistant Director of Prospect Research at Michigan State University, where he had been since 2002.

Eric holds a B.A. from Michigan State University, an M.A. from Northwestern University, and a Ph.D. in medieval history from Michigan State University.

Tom Gaffny
Tom Gaffny Consulting
Wellesley, MA

Tom Gaffny is the principal of Tom Gaffny Consulting, an agency dedicated to providing breakthrough Strategic and Creative support for America’s best nonprofit organizations, with a special emphasis on Catholic missions. During his career, Tom has received repeated national recognition for his development of high-impact strategic and creative solutions on behalf of his client partners. In his career, he has won 23 ECHO awards for creative excellence from the International Direct Marketing Association, as many as any Creative Director in the world, and more than 200 Creative Awards from the New England Direct Marketing Association. Tom has also been recognized by NEDMA as the region’s Direct Marketer of the Year, and has been singled out as Best Copywriter a record 7 times. He has also been recognized as one of the Top Men in Fundraising by Fundraising Success magazine. Prior to beginning this consulting agency, Tom was Executive Vice President of Epsilon’s Fundraising division. In this capacity, he led a team of more than 50 marketing professionals, providing consultative fundraising services and support to nearly 200 non-profit organizations nationally and globally, including many of the largest and most prestigious charities in America.

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October 18
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