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Eww….That’s Taboo!

July 12, 2017

Presented by Maureen Egan, PhD., American City Bureau, Inc.

Have you been making excuses to not start an estate planning program?  Has your existing program become stagnant?  Are you dedicating enough time and resources to the program?  For many fundraising professionals, the first and greatest fear to overcome is “starting the conversation” that centers on facing our own mortality.  Learning and using research-tested language and techniques can help anyone from the novice to the expert.


  • Learn techniques to start estate planning conversations
  • Start an estate planning program and outreach
  • Improve existing estate planning program and outreach

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Date and Time

July 12, 2017

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Presenter Biography

Maureen Egan, PhD.
Senior Consultant
American City Bureau, Inc.
West Dundee, IL

Dr. Maureen Egan joined American City Bureau as Senior Consultant after serving as the Vice President for Institutional Advancement and Marketing at Saint Joseph’s College in Rensselaer, Indiana.  She served the College for 20 years, 13 of those years in the capacity of Vice President.  Her wealth and breadth of experience is an asset to clients seeking one who sees not only the “big picture” but also the finer details that comprise simple and complex organizations.

Dr. Egan received her bachelor’s degree in Communication and Theatre Arts from Saint Joseph’s College; her master’s degree in Public Affairs with a concentration in Public and Community Services Management from Indiana University; and her doctorate in Higher Education Administration with a concentration in Leadership in Higher Education from Indiana State University.  She also earned a Certificate in Fund Raising Management from the Indiana University Lilly Family School of Philanthropy.

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July 12, 2017
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