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Data Mining and the Catholic Nonprofit: Breakthroughs for Success

May 10, 2017

Presented by Larry May, Infogroup Nonprofit

Hundreds of data elements are available to help you raise more and cut costs, if your know where to find them.  Larry May will share data strategies you can act on now to achieve your goals:

  • Data to help you find major gift and sustainer donors in your current database
  • Key data trends that show you where your program has opportunities for growth
  • Using data to transform lapsed donor reactivation efforts
  • Data to lift acquisition performance while reducing cost

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Date and Time

May 10, 2017

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Presenter Biography

Larry May
Senior Vice President for Strategic Development
Infogroup Nonprofit
Greenwich, CT

Larry is SVP for Strategic Development at Infogroup, NCDC Corporate Partner.  He focuses on helping forward-thinking nonprofits develop data-driven growth strategies for our changing marketplace.

In 1993, Larry and his partners founded May Development Services, one of the leading providers of award-winning fundraising services in the nonprofit community.

In 2009, MDS merged with Triplex Direct Marketing to form Infogroup Nonprofit Solutions.

Larry received the Max L. Hart Award for Fundraising Achievement from the DMA Nonprofit Federation in 2007.  In 2012, he received the George T. Holloway Award for Distinguished Service from the National Catholic Development Conference.

In addition, Larry was presented with the Graymoor Franciscan Friar’s Community Service Award in 2012, the Direct Marketing Club of New York’s  Silver Apple Award in 2006, and was named Marketer of the Year for 2006-7 by the Direct Marketing Fundraisers Association.

Larry has served as a board member and officer of the DMA Nonprofit Federation, as Trustee of the Direct Marketing Educational Foundation and on the DMA Ethical Business Practices Committee. He has served on the board of the Association of Direct Response Fundraising Counsel, the Greater New York Chapter of the National Catholic Development Conference, and the National Federation of Nonprofits.

Larry is a frequent speaker at industry events, and has presented at several NCDC regional workshops and Conferences.

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May 10, 2017
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