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Brand Equity, Mission and Funding: How Do You Know Who People Think You Are, And What Do You Do When You Find Out?

September 21, 2016

Presented by Susan Raymond, Ph.D., Changing Our World

The intangibles of perception and reputation, in the eyes of funders, clients, and community, can and do affect fundraising strategy.  Too often, these intangibles remain unexamined.  It is easier to count dollars and donors than to measure what people actually think and feel.  But, over the long term, those intangibles not only affect the dollars and donors, they are the basis for accomplishing your mission itself.  No mission-driven organization is an island apart from its community.  Constant pulse-taking of that community is critical to mission and critical to funding.  This webinar will provide a practical way to measure the “brand equity” of how people see you, what they think of you, how they relate to you, and therefore how to develop fundraising strategy that reflects and builds mission.

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Date and Time

September 21, 2016
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.-12:00 p.m. Pacific

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Members: $75
Nonmembers: $100

Registration Deadline: 48 hours prior to the start of the program

Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.

There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.

Register now

Print a flyer and registration form [PDF]

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Save Year Round: NCDC Member Discount Package

You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later! Purchase a package of webinars and save!

Four Webinar Package: $225 (save $75)

Eight Webinar Package: $450 (save $150)

Full Year Package (All 11 Webinars): $625 (save $200!)

Register for the Member Discount Package

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Presenter Biography

Susan RaymondSusan Raymond, Ph.D
Executive Vice President
Changing Our World
New York, NY

Susan Raymond, Ph.D. is Executive Vice President at Changing Our World, a full-service nonprofit and philanthropy consulting firm.  At Changing Our World, Dr. Raymond is responsible for designing and conducting research for both nonprofits and foundations, as well as developing business plans and program evaluations for new and existing institutions.

Susan has extensive experience in research, analysis and planning.  Prior to joining Changing Our World in 1999, Susan held positions with the New York Academy of Sciences, where she founded the public policy program, The World Bank, Center for Public Resources, and US Agency for International Development.  In February of 2011, Women United in Philanthropy honored Susan with the Women in Excellence and Achievement Award.  In September 2014 she received the John and Patty Noel Humanitarian Award for her work in global health and development.

Susan is a member of the Advisory Board of the Center for Global Prosperity in Washington, D.C., a Faculty Lecturer at Columbia University, and a member of the Advisory Boards of The Global Index of Philanthropic Freedom and America’s Unofficial Ambassadors.  In 2012 the Director of the National Science Foundation appointed her to the Board of the Civilian Research and Development Foundation.  In 2014 she was appointed by the National Academy of Sciences to an organizing committee for a national survey of research and development in the nonprofit sector.

She is a regular international conference speaker on the future role of philanthropy in economic growth and civil society, and has published four books and many professional articles on the changing philanthropic landscape globally.  Her most recent book, Recession, Recovery and Renewal: Long-term Nonprofit Strategies for Rapid Economic Change was released by Wiley in 2013.  Susan earned her BA Phi Beta Kappa from Macalester College and her MA and Ph.D. from The Johns Hopkins University School of Advanced International Studies in a joint program with the School of Hygiene and Public Health.  She has worked on philanthropy and economic development projects throughout Africa, the Middle East, and Eastern Europe, as well as in Russia and Asia.

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September 21, 2016
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